Artists and music fans immerse themselves in downloads, ringtones,
streaming, internet radio, virtual commerce, communication, video, and more
LOS ANGELES, June 26 -- Giving musicians and music lovers
more power and flexibility than ever before, BETA Records
(http://www.betarecords.com) has launched a newly expanded site combining
search-and-match music selection, virtual commerce, and social interaction.
*(PHOTO Link: Send2Press.com/mediaboom/08-0626-BETArecs_72dpi.jpg)
*(Photo Caption: Georg van Handel, Chris Honetschlaeger of BETA
Records.)
Technology partners took part in a global 2-year effort to transform
BETA Records into a music ecosystem to accommodate the way fans like to
interact with music and artists.
"BETA Records is taking the ideas, philosophy and functionality of the
record labels of yesteryear and adding modern technology," states Chris
Honetschlaeger, President. "Now, fans and bands are going to be able to
interact in exciting ways, leading to more people sharing and recommending
more new music than ever."
The newly launched site offers quick-and-easy tools for artists and
fans to communicate with each other while sharing, buying or selling music,
ringtones, and merchandise. "We created a whole new world involving virtual
branding, communication, music, and commerce," says Georg van Handel, CEO.
Visitors to the online BETA world will find downloads, streaming,
video, email, widgets, ringtone makers, dynamic song pricing, and intuitive
search-and-match technology to help find new music.
"Other sites have made music accessible, but it's not about how many
'friends' listen to you because friends don't pay the bills," notes
Honetschlaeger. "What we've launched will take a song to 20 different
markets, giving 85% of the revenue back to the artists. The more exposure a
song has, the more likely it is that someone will buy it." Even fans can
earn revenue via recommendations and their own profile's traffic.
The new music and social networking technology is now available in the
USA. Next to launch will be England, http://www.betarecords.co.uk; Germany,
http://www.betarecords.de; and Mexico, http://www.betarecords.com.mx, with
China coming soon.
About BETA Records
BETA Records is a hybrid community that actively finds, produces, and
showcases unsigned artists to the music industry and distributes content to
fans via digital channels. BETA offers each artist a dedicated page to
utilize the full range of the site's technology.
Media contact:
Scott G
ScottG@betarecords.com
Phone: 1-818-223-8486
This release was issued on behalf of the above organization by
Send2Press(R), a unit of Neotrope(R). http://www.Send2Press.com
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